Beyonce Knowles and the clothing company Abercrombie & Fitch are locking horns in a war over the name of a fragrance.
The pop star sensation Beyonce Knowles and the teenaged clothing giant known as Abercrombie & Fitch are currently going to war over who is more "fierce". In a federal lawsuit, Ohio-based Abercrombie & Fitch is suing Beyonce Knowles, saying that they already have ownership for the name of her upcoming fragrance.
Beyonce Knowles, who is a grammy award winning singer, announced during this week that she is teaming up with the fragrance maker Coty in order to make her own fragrance, which is slated to be called "Sasha Fierce". Coty is responsible for launching the celebrity fragrance crazy when the J Lo Glow perfume was released in 2002 and managed to rack up a total of $100 million dollars in sales in a single year.
The fragrance, "Sasha Fierce" is named after Beyonce's on-stage alter ego, and it supposed to launch in the spring. She also has a line of clothing with the same name, which just recently made its debut in department stores. The new fragrance is described as being an alluring as well as sophisticated fragrance, one that is reflective of [her] inner power. The Sasha Fierce name is clearly, at least to Beyonce fans, something that has been around a lot longer than her fragrance.
Unfortunately, Abercrombie & Fitch finds the whole thing a little fishy. Within only a few hours of the announcement this past Tuesday, Abercrombie & Fitch filed a suit in federal court in Ohio, claiming that Knowles was practicing trademark infringement, deceptive trade practices and unfair competition because Abercrombie & Fitch already sells a men's fragrance that is known as "Fierce". They asked a judge on Tuesday to stop Beyonce from releasing her fragrance.
The Abercrombie & Fitch fragrance comes in a $40 bottle with a ripped male torso on the front. The company has said that they have already sold more than $190 million dollars worth of Fierce since the fragrance was released in 2002, and they believe that Beyonce Knowles' plan to release her perfume is posing a likelihood of confusion that could cost Abercrombie & Fitch sales. The Fierce fragrance released by Abercrombie & Fitch is often sprayed on stacks of clothing in the stores.
Apparently Abercrombie & Fitch had already sent a cease and desist notice to Beyonce by way of their lawyers, but that she had refused to back down.
The Sasha Fierce alter ego comes from the 2008 Beyonce Knowles album "I am … Sasha Fierce", which went platinum. She also is already selling a line of clothing that is called Dereon and includes pendants and earrings that spell out the word "Fierce".
 |
Abercrombie Fitch Fierce Cologne 34 fl oz New |
US $62.00 | Sale |
 |
SET 3 ABERCROMBIE FITCH MEN COLOGNE FIERCE COLDEN 41 |
US $26.49 | Sale |
 |
ABERCROMBIE FITCH FIERCE COLOGNE MEN |
US $28.51 | Sale |
 |
ABERCROMBIE FITCH FIERCE PERFUME 41 NIB 17 oz |
US $24.00 | Sale |
 |
Abercrombie Fitch FIERCE Cologne 34 oz NIB Sealed |
US $56.00 | Sale |
 |
Abercrombie and Fitch Fierce Men Cologne 17 oz sealed |
US $31.00 | Sale |
 |
FIERCE BY ABERCROMBIE FITCH 34 OZ NEW |
US $42.00 | Sale |
 |
Abercrombie Fitch Mens Cologne Gift Set Fierce Colden |
US $20.49 | Sale |
 |
ABERCROMBIE FITCH FIERCE COLOGNE 17fl oz NIB |
US $24.67 | Sale |
 |
ABERCROMBIE FITCH FIERCE COLOGNE FIERCE 17OZ 50 ML |
US $28.50 | Sale |
Originally posted 2009-09-17 03:52:39. Republished by Blog Post Promoter
Related Posts -
The Bandwagon Effect of Celebrity Perfume I've never been a girl who runs out to get the next hot thing, and that includes celebrity perfume. In fact, I've always been a little of the opposite. If everyone's doing something, I'm probably going to be the one in the group who poo-poos the very idea of it....... -
Understanding Perfume Categories Every perfume or fragrance is unique, but many share common traits and therefore are categorized into specific perfume families or perfume categories. Every fragrance is capable of being put into a family, grouping it with a number of other fragrances that are similar. Here is some of what you need...... -
Ormonde Jayne Champaca Perfume Fragrances Review Ormonde Jayne Champaca Perfume Fragrances are unique because they offer all of the stunning green of spring coupled with the presence to stand up right against the chill that the winter time left in the morning air. Additionally, these Ormonde Jayne Champaca Perfume Fragrances smell completely unlike anything you have...... -
Eau de Sisley 2 Perfume Review This is a review of the Eau de Sisley 2 perfume, a perfume intended both for men and women that was recently released in a group of three by the Sisley design house. The Eau de Sisley 2 perfume is the second scent in the three scent series that Sisley...... - Eau de Sisley 1 Perfume Review This is a review of the Eau de Sisley 1 perfume, a perfume intended both for men and women that was recently released in a group of three by the Sisley design house. The Eau de Sisley 1 is a unisex fragrance that was released in a group of three......
Related Websites -
Perfume Bottles Collectibles -> Vanity-Perfume-and-Shaving -> Perfumes Perfume bottles are a highly collectible item, not just because of their uniqueness and beauty, but because they’re easy to store and display. They’re small, smaller than many other types of collectible items, so even those with limited space can enjoy collecting at least a...... -
Save Time, Money and Space in Over 80 Ways If you're looking for handy gadgets, tools and various items that can save you time, money or space (or all three!) this list of more than 80 top products is just what you need. Everyone's got saving money on their minds these days. Some of us are always looking to...... -
Abercrombie & Fitch Gets 'Fierce' With Beyoncé Beyoncé's planned launch of "Sasha Fierce" (the diva's alter ego) perfume has been slapped with a copyright lawsuit from clothing retail giant Abercrombie & Fitch, as it owns the rights to the "Fierce" named scent. In a lawsuit filed on Tuesday in a Columbus, Ohio, federal court, it claimed that...... -
Our relationships with scents I suppose one reason I like perfume is that it is somewhat ethereal if not ephemeral. It's less a tangible, something you can touch, vs. something that is felt or experienced, similar to a thought. Now, if you happen to wear fragrance so heavily that it clogs the air, then...... - Ayala Moriel parfums, Part 4 Down to my last two to review. I've been wearing these for the past few days. Film Noir and Razala. Ayala chose Razala for me based on what I emailed were the notes I liked and the questionnaire that I completed. I chose Film Noir because I liked the sound......
- Abercrombie Fitch Women Discount Fragrances Store
- Coty Women Discount Fragrances Store
- Coty Men Discount Fragrances Store
- Retail General Stores Businesses for Sale Opportunities
- So-Called Dollars Exonumia Coins Paper Money
Categories:
Abercrombie & Fitch, Celebrity Perfume, Coty, Perfume, Perfume Fragrances
Tags:
1 comment so far ↓
You have got to be kidding me. There fragrance is called “Fierce” and hers will be called “Sasha Fierce”. I have never heard of the Fierce fragrance but I have heard of Beyonce’s album. There are just trying to get publicity.
Leave a Comment