Abercrombie & Fitch and Beyonce in “Fierce” Fragrance War

fierceAbercrombieFitchBeyonce Knowles and the clothing company Abercrombie & Fitch are locking horns in a war over the name of a fragrance.

The pop star sensation Beyonce Knowles and the teenaged clothing giant known as Abercrombie & Fitch are currently going to war over who is more "fierce". In a federal lawsuit, Ohio-based Abercrombie & Fitch is suing Beyonce Knowles, saying that they already have ownership for the name of her upcoming fragrance.

Beyonce Knowles, who is a grammy award winning singer, announced during this week that she is teaming up with the fragrance maker Coty in order to make her own fragrance, which is slated to be called "Sasha Fierce". Coty is responsible for launching the celebrity fragrance crazy when the J Lo Glow perfume was released in 2002 and managed to rack up a total of $100 million dollars in sales in a single year.

The fragrance, "Sasha Fierce" is named after Beyonce's on-stage alter ego, and it supposed to launch in the spring. She also has a line of clothing with the same name, which just recently made its debut in department stores. The new fragrance is described as being an alluring as well as sophisticated fragrance, one that is reflective of [her] inner power. The Sasha Fierce name is clearly, at least to Beyonce fans, something that has been around a lot longer than her fragrance.

Unfortunately, Abercrombie & Fitch finds the whole thing a little fishy. Within only a few hours of the announcement this past Tuesday, Abercrombie & Fitch filed a suit in federal court in Ohio, claiming that Knowles was practicing trademark infringement, deceptive trade practices and unfair competition because Abercrombie & Fitch already sells a men's fragrance that is known as "Fierce". They asked a judge on Tuesday to stop Beyonce from releasing her fragrance.

The Abercrombie & Fitch fragrance comes in a $40 bottle with a ripped male torso on the front. The company has said that they have already sold more than $190 million dollars worth of Fierce since the fragrance was released in 2002, and they believe that Beyonce Knowles' plan to release her perfume is posing a likelihood of confusion that could cost Abercrombie & Fitch sales. The Fierce fragrance released by Abercrombie & Fitch is often sprayed on stacks of clothing in the stores.

Apparently Abercrombie & Fitch had already sent a cease and desist notice to Beyonce by way of their lawyers, but that she had refused to back down.

The Sasha Fierce alter ego comes from the 2008 Beyonce Knowles album "I am … Sasha Fierce", which went platinum. She also is already selling a line of clothing that is called Dereon and includes pendants and earrings that spell out the word "Fierce".

NEW Abercrombie Fitch FIERCE Mens Cologne Spray 17oz 50ml 100 Authentic USA

NEW Abercrombie Fitch FIERCE Mens Cologne Spray 17oz 50ml 100 Authentic USA

US $43.50

Originally posted 2009-09-17 03:52:39. Republished by Blog Post Promoter

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Abercrombie & Fitch, Celebrity Perfume, Coty, Perfume, Perfume Fragrances


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1 comment so far ↓
#1 Emma Springer on 09.20.09 at 5:24 pm

You have got to be kidding me. There fragrance is called “Fierce” and hers will be called “Sasha Fierce”. I have never heard of the Fierce fragrance but I have heard of Beyonce’s album. There are just trying to get publicity.

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